Yongehurst Distillery Co.

BRANDING + PACKAGE DESIGN

Challenge: Two long-time friends with a passion for spirits, history and hand-crafting everything, set to explore their families' proud tradition while looking to develop a few traditions of their own. Yongehurst Distillery Co. was born, and the company looked to Monograph to develop branding and packaging that would stand out in a crowded marketplace.

Solution: We created a wordmark for the distillery using custom typography, achieving a balance between old and new, polished yet industrial. Yongehurst's overall business goals and product launch schedules drove our packaging strategy: a flexible labelling system designed to easily adapt as the product line continues to grow.

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As only the second distillery ever in downtown Toronto, the city itself plays an important role in the Yongehurst brand. With this in mindwe integrated map of Toronto was integrated into a custom created woodcut that is the main backdrop for the company .

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