Challenge: An extension of our branding and packaging work for Yongehurst, the distillery wanted to offer up some of their best cocktail recipes as a take-home for those who attend a Yongehurst-sponsored event or visit their location. The company asked Monograph to come up with a flexible, cost-effective solution that would simultaneously produce social media-ready imagery for some time to come.
Solution: We developed a series of recipe cards that feature one great cocktail, in an effort to make each card feel collectible. Recognizing that these cards are take-away items for a new company establishing their brand, we ensured the recipient would have all the information they need: a bit of history on the drink itself, the recipe, and a call-to-action to "share your drink with us!" to help spread the word.
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