The September

S/S '16 ART DIRECTION + AD CAMPAIGN

Challenge: The September is an e-commerce fashion start-up offering a wide variety of luxury shoes from big-name brands shipped free, right to your door. With the company putting a focus on outdoor advertising for the first time, we wanted to devise a campaign that very clearly established The September's positioning, solidified brand recognition and at the same time promoted their Spring/Summer '16 line. 

Solution: We created a campaign that played upon the excitement of receiving a shipment from The September, from concept development through to on-set art direction and final design. The campaign was featured across transit, malls, social media channels, on The September's website and used in digital banner advertising.

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the-september_subway_ttc_ad_fullthe-september_subway_ttc_ad_full
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the_september_ad_landing_pagethe_september_ad_landing_page

Three iterations of a sign-up page were created for this campaign. A/B testing determined the winning variation, garnering The September their highest conversion rate in company history.

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