BRANDING + CUSTOM LOGO DESIGN + SIGNAGE

Challenge: ShopEco is an ecoboutique focused on organic and natural personal care, skin care, and beauty products. Owner Debra Purdy asked us to create a visual identity that exude luxury and elegance while aligning with their highly curated selection.

Solution: Based on our conversations about the company evolution, her goals for the business and the fashion-focused retail space where the brand will live, we settled on three initial concepts, which were refined and revised with the inclusion of a secondary mark.

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The icon was custom made to represent rosehips transforming into a rose, both all-natural ingredients commonly found in organic beauty products. Also symbolic of new growth and improvement.

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shopeco_retail_branding_colour_paletteshopeco_retail_branding_colour_palette

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