Challenge: With 40 years of travel expertise and customer service excellence to celebrate, Accent Travel approached us to rethink and rejuvenate their entire marketing suite including digital and print materials. The caveat was keeping the graphics that have served them well since their beginning.
Solution: Our first step was to refresh Accent Travel's wordmark within the confines of the American Express guidelines. With a cleaner, more consistent logo agreed upon, we re-approached their visual style from scratch, bringing it up to date with new fonts, streamlined colors and eyecatching imagery. We also developed their campaign slogan “40 Years of Putting Travelers First” to put the focus where it has always been, on the needs of travelers.
| more projects |